A tactile imagery | Studio Temp
Through its collaboration with Studio Temp, Acerbis has renewed its visual identity over the years: the exploration of the historical archive and the study of contemporary fonts and layouts have made it possible to update the brand’s language while keeping its connection with its history alive.
The same approach guided the development of the campaign dedicated to Palla, whose claim, “Round About Seventies”, captures the essence of the project: a narrative revolving around the 1970s, between pop references, colour and compositional rhythm.
Brionne, the fabric by Torri Lana selected for the campaign, strongly influenced the construction of its visual imagery. Its bouclé weave, with contrasting colours, evokes a kind of pixel which, unlike its digital counterpart, becomes soft, real and tactile. This shift moves the focus from the artificial image to the physicality of texture, giving the project a more sensory and concrete dimension.
Through this dialogue between heritage, graphics and materiality, Studio Temp interprets Acerbis’ identity with a contemporary perspective, creating a campaign that reinterprets the aesthetics of the 1970s without nostalgia, through a visual language that is current, direct and recognisable.
Photo by Claudia Ferri
A tactile imagery | Studio Temp
Directed by: Giulio Squillacciotti
Editing and Color Grading: Stefano P. Testa
Music and Sound Design: Simone Giudice
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