Bally showroom - Projects

Bally showroom

Milan, Italy
Nicolo Panzeri

Born in Switzerland in 1851, Bally is one of the world’s longest-established brands. The concept of the new headquarters comes from the desire to highlight Bally’s heritage while maintaining the historicity of the iconic Milanese building, the former Diana cinema, which in 1908 housed the Kursaal theatre.


Designed as an open space amphitheatre enhanced by natural light, the showroom housed three icons from Acerbis’ Remasters collection: the Maestro table by Gianfranco Frattini, the Storet chest of drawers by Nanda Vigo and the Sheraton sideboard by Lodovico Acerbis and Giotto Stoppino. The brilliant tones of the glossy lacquers are enhanced by the materiality of the walls and floors, as well as the soft tones that characterise the surroundings.


A perfect alchemy between the two brands, which have in common the strong link between innovative design and manufacturing tradition.

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